#PlantBased #SustainableFood #FrozenFries #EnvironmentalResponsibility #FoodInnovation #Bcorp #StrongRoots #AgricultureTrends
Poyankha kufunikira komwe kukukulirakulira kwa zosankha zosavuta komanso zathanzi zochokera ku zomera, Strong Roots yakhazikitsidwa kuti ikhazikitse mankhwala ake aposachedwa, "Crispy Crinkle Fries." Kutsatira kupambana kwa Crispy Skinny Fries, chowonjezera chatsopanochi chikuwonetsa kudzipereka kwa kampaniyo popereka masamba owundana okoma komanso osamalira zachilengedwe.
Malinga ndi Grocery Trade, Crispy Crinkle Fries amapangidwa kuchokera ku mbatata yopepuka komanso yofiyira, yophatikizidwa ndi mafuta a mpendadzuwa. Makamaka, amadzitamandira ndi mpweya wochepa wa 1.1kg CO2E/kg, mogwirizana ndi kudzipereka kwa mtunduwo kuti ukhale wosasunthika. Zopanda gluteni, mchere wochepa komanso mafuta odzaza, komanso oyenera nyama zamasamba, zokazinga izi zimapereka njira yathanzi kutengera zachikhalidwe.
Woyambitsa Sam Dennigan akugogomezera cholinga cha kampaniyo "kubwerera ku mizu yake," kuwonetsetsa kuti dziko likuyenda bwino. chakudya tsogolo popanga masamba okoma, osavuta, komanso osasamalira chilengedwe. Kudzipereka kwa mtunduwo pakukhazikika kumawonekera pachiphaso chake cha B Corp komanso kuwonetseratu kwanyengo yake pakupanga zinthu.
Kukhazikitsidwa m'masitolo a Sainbury mu Disembala 2023 ndikupezekanso ku Amazon, Crispy Crinkle Fries imagulidwa pamtengo wa GBP3.75 pa paketi. Ndi zopatsa mphamvu za 128 zokha pakuphatikizika, amawonetsa malingaliro amtundu wa "zabwino zopangidwa mosavuta." Dennigan adayamikira thandizo la Sainbury ndipo akuyembekezera mwachidwi mayankho amakasitomala.
Pankhani ya kukula, Mizu Yolimba yachita bwino kwambiri mugawo la chip ndi mbatata, ndikuwona kuwonjezeka kwa 17%, kupitilira gawo lapakati pa 4%. Kupambana kumeneku kumatsimikizira chidwi cha mtunduwo kwa ogula omwe akufunafuna zonse kukoma ndi kukhazikika pakusankha kwawo zakudya.
Kuyambitsa kwa Strong Roots kwa Crispy Crinkle Fries sikumangokulitsa mitundu yawo ya mbatata yomwe yawumitsidwa komanso kutsimikiziranso kudzipereka kwawo popatsa ogula zakudya zopatsa thanzi, zokhazikika komanso zosungidwa bwino. Kukula kwa mtunduwo m'gawoli, komanso njira yake yowonekera pakukhudzidwa kwachilengedwe, kumamuyika ngati mtsogoleri pamsika wozizira wa chip ndi mbatata.