Mabizinesi azakudya amayenera kusintha kuti akhalebe opikisana - pa intaneti, m'sitolo, komanso pakusanja ndi kukonza mbewu.
Technologies ndi Trends akupanga Supermarket Yamtsogolo
A Bjorn Thumas, Director of Development Development Business ku TOMRA Food, akuwona zomwe tingayembekezere Kusintha kosokoneza kukubwera m'misika yayikulu ndipo izi zidzakhala ndi vuto lalikulu pamagawo onse ogulitsa chakudya.
Zaluso zapaintaneti komanso zosunga ndi kusungira ndi kusunthira zofuna kwa ogula zithandizanso kukonza malo ogulitsira mtsogolo.
Ndipo tsogolo limenelo likuyandikira mwachangu.
Umboni woti tili pamphepete mwa kusintha kwa malo ogulitsira wabwera chaka chatha pomwe kampani yayikulu yamalonda ku Amazon idayika $ 13.7 (€ 11.7) biliyoni kuti ipeze msika wogulitsa msika wa Whole Foods. Izi zikulonjeza kukhala wosintha masewera pakubwezeretsanso chakudya.
Ndipo sikuti ndi m'maofesi owoneka oseketsa okha ku Seattle komwe supamaketi imaganiziridwanso: mabizinesi ena apadera amakwaniritsa kale zomwe amagula pa intaneti popereka mwachindunji kuzitseko zamakasitomala, ndipo mabizinesi ambiri azidumphadumpha.
Kuphatikiza malonda amakono a Amazon ndi Whole FoodsMitengo yamsika yakunyumba ndi njerwa, powona kuti ali pachiwopsezo chotaya mphamvu ndi phindu mu kusintha uku, akulimbikitsa kuthekera kwawo pa e-commerce. Mtengo wophatikizidwa ndi Whole Foods Market ndi Amazon ubwera ngati kuyambiranso: maunyolo okhazikika ogulitsa ayenera kugwiritsa ntchito data ya CRM kuwonjezera malonda.
Zowona kuti Msika Wonse Wamsika umangogulitsa ku USA ndi UK, komanso kuti opanga zinthu masiku ano monga Instacart amakhala aku US - koma kusintha kugulitsa zambiri chakudya Intaneti idzasesa mwachangu mayiko otukuka.
M'zaka khumi zikubwerazi msika wogulitsa e-commerce wapadziko lonse lapansi ukuyembekezeka kukulira pamlingo wokulira pachaka wa 13.5%, kuchokera pamtengo wapachaka wa € 43 biliyoni lero mpaka € 135 biliyoni pofika 2025.
Ofufuza zamabizinesi akuwona kuti ngakhale osewera pa e-commerce akuyesetsa kuti akhazikike ku USA ndi Europe, akukumana ndi zovuta zazikulu pano chifukwa msika wogulitsa womwe ulipo tsopano ndi wokwanira ndipo m'mphepete mwake mulibe. Izi zikutanthauza kuti kukula padziko lonse lapansi pa e-commerce kudzayendetsedwa ndi Asia, komwe kuli ogula ambiri ofuna kugula zinthu pa intaneti, kuphatikiza kukwera kwamatauni mwachangu, ndalama zotsika pantchito, komanso msika wogulitsa wosakhazikika.
Kungopereka chitsanzo chimodzi chokha cha kuthekera kokukula, ku China, dziko lokhala ndi anthu ambiri padziko lapansi, gawo logulitsa ma e-commerce pamsika pakadali pano ndi 4.2% yokha. Pofuna kuzindikira izi, ku Japan komweko gawo ndi 7.2% ndipo ku South Korea kale ndi 16.6%. Ichi ndichizindikiro chotsimikizika kuti mabizinesi monga Chinese multinational conglomerate Alibaba Group, mwini wa Alibaba.com, akhala pachimake pazosintha zazikulu.
Zoyembekeza za ogula zidzawuka
Kugulitsa chakudya ponseponse pa intaneti komanso kubweretsa mwachangu zitseko zamakasitomala kumangokhala chiyambi cha dziko latsopano lolimba mtima. Ma code amakompyuta ndi ma algorithms amathandizanso kuti m'masitolo akuluakulu azisintha zomwe amapereka kwa makasitomala, pogwiritsa ntchito zomwe adapeza pokhudzana ndi zomwe makasitomala amakonda komanso zomwe amakonda.
Tsamba la "Recommended for you" lodziwika bwino kwa ogula zinthu monga mabuku ndi katundu wamagetsi amathanso kulunjika ogula ku zakudya zomwe amakonda.
Nambala yomwe ikuphulika posankha More adzafuna kudziwa momwe zokolola zake ziliri zatsopano komanso ngati ndi zokonzeka kudya. Chiwerengero chowonjezeka cha anthu padziko lonse lapansi omwe ali ndi ndalama zapakati komanso moyo wawo azindikira chitetezo chazakudya komanso chidwi chazakudya zawo zomwe zikuwunikiridwa ndikuwonetsedwa.
Kuzindikira 'foodies' kumatha kuwunikiranso zambiri za komwe zimachokera komanso phindu la zokolola, ndikuwona malingaliro amaphikidwe ndi zophatikizira zakudya. Izi zitha kukopa komanso kuwononga makasitomala ambiri pomwe mochenjera zimapangitsa aliyense kumverera ngati akuchitiridwa payekhapayekha.
Zomwe akufuna kuchita kudzera pa 'nudges' zapaintaneti zitsutsana ndi kusintha kwachikhalidwe cha chakudya. Makina osinthira adzafunika kudziwa mwatsatanetsatane zomwe zikubwera kuchokera kumunda ndi zomwe zikusungidwa kuti zikwaniritse zofunikira.
Ndipo miyezo yamakhalidwe abwino ndi chitetezo iyenera kukhala yoposa kale. M'mbuyomu ogula mwina adanyalanyaza zofooka kapena kudandaula zomwe zimangowonedwa ndi ogulitsa kapena opanga chakudya, koma media media idzasintha. Chithunzi cha china ngati chule m'thumba la letesi chimatha kupita ku virus komanso padziko lonse lapansi, ndikufikira anthu okwanira kuwononga mtundu.
Tekinoloje kuti zitsimikizire kukhala otetezeka komanso otetezeka
Mwayi ndi zoopsezazi zikutanthauza kuti makina opangidwa ndi TOMRA, omwe amatsogolera popanga zakudya zamagetsi ndi zida zowonekera, azithandizira kukwaniritsa zomwe makasitomala akuyembekezera komanso kuteteza mbiri ya omwe amapereka.
Zida zamakono komanso zowunikira masiku ano zimatha kusanja zakudya mwachangu kwambiri ndikuwonetsa zinthu mwatsatanetsataneKujambula ndikuwunika zida - poyambira, zisanatumizidwe ku supermarket, kapena kuchokera ku malo osungira katundu pa intaneti - zitha kutsimikizira zokololazo zimakhala ndi kukula kofunira komanso kukhwima popanda kuvulala kapena nkhungu. Kuphatikiza apo, kusanja zida m'magawo osiyanasiyana mumakampani azogulitsa zitha kupereka chidziwitso chofunikira pa sizing, quality ndi zolembera zina zabwino.
Pokonzekera zosowazi, makina osanja omwe amapangidwa ndi TOMRA Gulu akuthandizidwa kugawana zidziwitso kuti zitsimikizire zabwino kwambiri komanso chitetezo. Makinawa akukonzedwanso bwino pakusonkhanitsa deta ndikugwiritsa ntchito kuthandiza othandizira kuti asankhe zolondola zomwe zikubwera, kuti akafike kuzinthu zomaliza bwino kwambiri.
Malo ogulitsira achikhalidwe amalimbana ndi omwe asokoneza pa intaneti - ndipo zambiri zazomwe makasitomala amakonda ndi zizolowezi zawo zidzakhala chida chofunikira. Zipangizo zamakono zomwe zimayang'ana ogula, monga zida zamagalimoto oyendetsa kapena mapulogalamu a foni yam'manja, zithandizira ogula kulowera m'misewu ndi mashelufu momwe amatha kugula. Masensa omwe ali m'sitoloyo amayang'anira zinthu zomwe makasitomala amaika m'galimoto zawo ndikulipira ndalama zawo potuluka m'sitolo.
Lonjezo la Amazon Go: palibe mizere, palibe kulipira - ingogwirani ndi kupita. Masensa ndi AI, kuphatikiza pulogalamu pafoni yanu imagwira ntchito yonse.
Masitolo asanu ndi limodzi a Amazon Go adatsegulidwa pakadali pano Izi zidzathandiza kuti masitolo akuluakulu azidalira kwambiri katundu wongotengera 'nthawi yokwanira', kuchepetsa mtengo komanso malo osungira masheya pamalopo. Zambiri zomwe zikuwonetsedwa zithandizanso ogulitsa kuti pakapangidwe kazakudya komanso mayendedwe azikhala othandiza nthawi yayitali.
Supermarket ndi malo ogulitsira apadera azikhala ndi mwayi woti achepetse mitengo yapawebusayiti pocheperako, ndikupereka mashelufu awo ambiri kuwonetsa zokolola zatsopano.
Kukulitsa zakunyamula. Mwayi wina ndikuti masitolo akuluakulu amakhalabe ofanana koma amasintha malingaliro, kukhala malo ogulitsira ndi matope. Chifukwa ogulitsa akuyenera kupatsa ogula chidziwitso chosasunthika cha omnichannel, malo ogulitsira amalumikizana ndi dziko lapansi komanso digito. Apa, ogula amatha kuwona ndikumverera zinthu zomwe angathe kuitanitsa pa intaneti. Apa komanso, zopereka pazapaintaneti zitha kupezekanso kudzera pazowonera.
Kusintha kumeneku kukugwirizana ndikukula kwakutsogolo kwa kufunikira kwa ogula kuti akhale ndi thanzi labwino, zokolola zapamwamba, zosankha zambiri, komanso kukhala kosavuta - chosowa chomwe chidzawonjezeka kwambiri pamene ndalama zapakhomo zikukwera m'maiko omwe akutukuka, kubweretsa anthu 70 miliyoni padziko lonse lapansi chaka chilichonse.