#SunChips #solareclipse #cosmiccollaboration #limitededition #flavorinnovation #KellieGerardi #spaceexploration #agriculture #sustainability #communityimpact #PepsiCoFoundation #FoodforGood
Pamene kadamsana kadamsana kadamsana pa Epulo 8 nthawi ya 1:33 pm CT, okonda atha kuteteza matumba awo kununkhira kwapadera kudzera pa SunChipsSolarEclipse.com. Kuphatikiza pa kukondwerera chochitika chachilengedwechi, SunChips ikulonjeza zopereka zothandizira zakudya zopatsa thanzi kwa achinyamata kudzera mu PepsiCo Foundation's Food for Good US social enterprise.
Kuyang'ana kwakumwamba kwa kadamsana kumakhala ngati maziko a zatsopano za SunChips, kugwirizanitsa. akamwe zoziziritsa kukhosi aficionados ndi kuvina kwa chilengedwe cha zakuthambo. Motsogozedwa ndi kunyezimira kwa dzuŵa ndi mystique ya mwezi, SunChips imayambitsa kakomedwe kakang'ono kamene kamalonjeza kusangalatsa kukoma ndi kuchititsa zodabwitsa zakuthambo.
Monga Rhasheda Boyd, wachiwiri kwa purezidenti wazamalonda ku Frito-Lay, amanenera moyenerera, "SunChips imakopa chidwi kuchokera kudzuwa kotero kuti palibe nthawi yabwino yowonera chakumwa ichi kuposa nthawi ya kadamsana wodabwitsa." Kuchita bwino kumeneku sikungopindulitsa pazochitika zachilendo zakuthambo komanso kumatsimikizira kudzipereka kwa SunChips pazatsopano komanso kutsatsa malonda.
Kuthandizana ndi astronaut komanso wofufuza Kellie Gerardi kumawonjezera kutsimikizika kwa chilengedwe ku mgwirizanowu. Gerardi, yemwe amadziwika kuti ndi wokonda kwambiri kufufuza zinthu zakuthambo komanso kulankhulana ndi sayansi, akufanana ndi maganizo amenewa, ponena kuti, “Monga wofufuza komanso wamlengalenga wokonda zinthu zonse zakuthambo, sindingathe kuyembekezera kukondwerera chochitika chosangalatsachi ndi SunChips.”
Kukoma kwake, Pineapple Habanero ndi Black Bean Spicy Gouda, kumawonetsera dichotomy ya kadamsana wokha - wamoto ndi wotsekemera, ndi chidziwitso cha chinsinsi chakumwamba. Kusakanikirana kouziridwa ndi zinthu zakuthambo kumeneku sikumangowonjezera kukoma mtima komanso kumayambitsa kukambirana za zodabwitsa za chilengedwe.
Kupitilira panjira yodyera, SunChips ikufuna kusiya chizindikiro chake pazaulimi. M'njira yongoseweretsa koma yogwira mtima, mtunduwo udzajambula mauthenga m'minda ya tirigu m'mphepete mwa njira yonse, kusonyeza kuthandizira kwake kwa dzuwa pakadamsana pang'ono. Kupanga uku kumagwirizana ndi zofuna za PepsiCo's pep+, kulimbikitsa kukhazikika komanso udindo pagulu.
Povomereza kudzipereka kwawo kwa anthu ammudzi, SunChips ikulonjeza zopereka ku bungwe la PepsiCo Foundation la Food for Good US Social Enterprises. Zoperekazi zikuwonetsa kudzipereka kwa mtunduwo pakuthandizira mwayi wopeza zakudya zopatsa thanzi kwa achinyamata, kuwonetsetsa kuti chilichonse chomwe chimakhudzidwa ndi kadamsana chimathandizira kwambiri.
Kugwirizana kwakumwamba kwa SunChips kumadutsa gawo la zokhwasula-khwasula, kuthetsa kusiyana pakati pa zokonda zapadziko lapansi ndi zodabwitsa zakuthambo. Povomereza kadamsana monga gwero la chilimbikitso, SunChips imapempha ogula kuti alowe nawo pachikondwerero cha chilengedwe chonse, kuphwanyidwa kamodzi kamodzi.