Kampani ya Sevillian Intersur 2011 ndi kampani ya Albaceteña Agromar Hispana adapanga gulu la Intersur, lomwe limatulutsa kale matani oposa 100,000 a mbatata kwa omwe azigulitsa kuma supermarket. Pakadali pano, gululi limayang'anira kulima mbatata m'mahekitala 3,000 aku France ndi Spain kuti zitsimikizidwe kuti zizipangidwa m'miyezi khumi ndi iwiri yachaka. Mbatata zake zili pamsika wa pafupifupi masitolo onse ku Spain ndi madera ambiri aku Europe, komanso ku Kuwait ndi Dubai. Cholinga cha Intersur, yemwe CEO ndi Angel Muñoz,ikufikira mayiko ambiri ku Eastern Europe ndi Middle East, mpaka kufika matani 150,000 pachaka pazaka zitatu.
Ngakhale kampani yakampani ya Intersur idapangidwa, makampani awiriwa apitiliza kukhala ndi mabungwe awo ovomerezeka atagwira ntchito zaka 30. Intersur, yomwe ili ku Seville, amatenga nawo gawo a Patatas Andaluzas, Actividades Exclusivas ndi Angel Muñoz (40%) kudzera mwa Agromar Hispana. Agromar, wokhala ku Albacete, ndi 100% ya Angel Muñoz. Intersur ikugwira ntchito yopanga ndi kutsatsa mbatata zatsopano ku Spain ndipo Agromar imachitanso chimodzimodzi ku France. "Makampani awiriwa sapikisana chifukwa ali ndi malonda ofanana, nzeru zomwezo komanso mfundo zofananira koma amagwirira ntchito m'misika yosiyanasiyana," akutero a Angel Muñoz.
Tsopano gululi ndi gawo la Intersur ndi Agromar, kampaniyo Intersur Logística,yomwe idapangidwa kumene kuti ipereke chithandizo kwa makasitomala ake, komanso kampani yothandizidwa ndi gala Agromar France. Mwa kuphatikiza magulu ake amabizinesi, gululi lasintha mapulani ake ndi njira zake. Kutenga gululi ku 2019 kunali ma euro miliyoni 48. “Zoneneratu mu 2020 zidzadalira mitengo ya mbatata, popeza chaka chino ndi chochepa. Ponena za mavoliyumu tikhala pafupifupi 10 kapena 12% kilos kuposa chaka chatha, ”ikutero kampaniyo.
"Takhazikitsa chizindikiro cha Intersur kuti chikhale ndi mwayi wofika misika yaku Europe ndi Middle East. Tsopano tili ndi mphamvu zambiri kuposa kale tinagwira ntchito payokha. Tikufuna kuphatikiza malonda athu m'misika imeneyi, koma kufikira mayiko ambiri. Kuti tichite izi, akutero, "tachulukitsa ma tempuleti a ogulitsa."
Kuchuluka kwa gululi tsopano kuli pang'ono kuposa matani 100,000 a mbatata,koma akuyembekeza kufikira matani 150,000 azogulitsa mzaka zitatu. "Malo angapo omwe tili ku Spain ndi France, kudzipereka kwathu pakupanga zaulimi, gulu la akatswiri azamalonda m'maiko awiriwa ... zimatipangitsa kuti zikhale zosavuta kuti tithe kupereka kamodzi pa miyezi khumi ndi iwiri ya chaka kuti opanga mapanelo akulu kapena onyamula mbatata omwe amagwira ntchito m'masitolo akuluakulu, ”akutero Muñoz
“Timakumana ndi omwe akunyamulawo, timakambirana zosowa zawo, ndi mitundu yanji ya mbatata yomwe amafunikira, popeza iliyonse imafunsa mitundu kapena mawonekedwe osiyanasiyana. Timatsindika, timatha kupanga mapulogalamu ndikupereka mitundu yambiri yamitundu yosiyanasiyana ndi mikhalidwe kapena zikhalidwe za kasitomala aliyense. Pakadali pano tikugwira ntchito ndi mitundu 40 ya mbatata, kutengera komwe amapangira ndi komwe akupita. ”
Pakadali pano, kupanga kwake kuli ku Andalusia ndi Castilla-León, ndipo akuyembekeza kuyamba ku Cartagena. Ponena za malo omwe mumagwiritsa ntchito, pangani minda kuti mubzale komanso kuti mukwaniritse mgwirizano ndi olima mdera lililonse. "Pazomaliza, timapatsa alimi mbewu, kuwauza momwe ayenera kubzala, malo omwe ayenera kubzala, timayang'anira mbewu zonse, ndikukhala ndi gawo la 100% ya zokololazo."
Ku Andalusia, makamaka ku Seville, ili ndi mahekitala a Intersur 300 omwe abwereketsa ku Castilla-León, pafupifupi mahekitala 250,koma imayang'anira mahekitala 3,000 a mbatata chifukwa cha mapangano ndi alimi. "Ku France bizinesi yathu siyopanga minda ayi, koma yamgwirizano wamtengo wapatali ndi omwe amalima, ngakhale mchitsanzo chomwe tikupititsachi ndi chobwereketsa minda«
“Mbatata zathu zili m'masitolo akuluakulu onse ku Spain kupatula Lidl ndi Aldi. Ku Spain mutha kugula mbatata zathu ku Mercadona, Día, Carrefour, MAS ndi maunyolo amchigawo… Hijolusa ndi m'modzi mwa makasitomala ake ofunikira kwambiri, "atero a Angel Muñoz. Ponena za mayiko omwe mbatata zanu zimalawa, amazidya ku France, Spain, Portugal, Belgium, Germany, Italy, Poland, Czech Republic, United Kingdom… Ndi kukhazikitsidwa kwa gulu la Intersur, "tsopano tikufuna kufikira mayiko ambiri , makamaka popeza titha kukhala ndi zinthu zomwe zikufunika mdziko lililonse. Si mbatata yomweyo yomwe timapemphedwa ku Bulgaria monga ku Italy. Tikufuna kufikira Europe yonse ndi Middle East. Tiyenera kufikira Eastern Europe, monga ife akupezeka komweko ku Poland ndi Czech Republic. Ponena za Middle East, tili kale ku Kuwait, Dubai… Zatithandiza kwambiri ku Extenda iyi ku Middle East, komwe tidayamba kugwira nawo ntchito zitatu zapitazo ndipo pokhala msika wosafikirika womwe takhala tikugwira nawo ntchito kwa azamkhalapakati. Chovuta ndikuti kuyambira chaka chino timagulitsa mwachindunji kwa omwe amadzaza misika chifukwa amkhalapakati ndi makomishina ndipo amagwira ntchito pafupi kwambiri ndi mwayi ndipo tikufuna misika yokhazikika. Ku Ulaya timagwira ntchito limodzi ndi makampani ogulitsa katundu. ”
Kumbali inayi, Intersur yasankha kuyambitsa anyezi ku Middle East pazogulitsa zake. “Mayikowa amayang'anira kasamalidwe, kuposa malonda omwe. Tikupanga mgwirizano ndi opanga kuti atumize mbatata ndi anyezi ku Middle East. "
“Masitolo akuluakulu safuna mbatata zokhala ndi mabampu kapena zopindika”
Angel Muñoz, olowa nawo masheya komanso wamkulu wa gulu la Intersur, wopanga mbatata komanso wotsatsa, akunena za madandaulo a alimi pazosalira zochepa zomwe amalandira ponena kuti "ndizochepa". M'malingaliro ake, "zonse zimatengera mulingo wazinthu zatsopano komanso ndalama zomwe mlimi amapanga. Wopanga yemwe nthawi zonse amafuna zopanga zabwinoko, yemwe akuyesa mitundu yatsopano ndipo akufunikira mtundu wapamwamba kuti akwaniritse kugawa kwakukulu ndi wogula, akupeza kubwerera. Chaka cha masoka chikhoza kubwera kuchokera pakupanga mopitilira muyeso komwe kumapangitsa mitengo kugwa, chifukwa mbatata sizigonjera bungwe lililonse loyang'anira msika, koma pali zaka zopindulitsa. M'malo mwake, zaka zitatu zapitazi takhala ndi mbewu zopindulitsa. China chake ndi mlimi yemwe akupitiliza kupanga zokolola ndi zaka 10 0 20 zapitazo, zomwe zikuyimira gawo lalikulu la msika. Mlimiyo nthawi zambiri amakhala ndi vuto lopezako phindu. ”
M'malingaliro ake, "palibe chochita ndi mlimi wofesa monga kale komanso amene sanakwere sitimayo pazosintha zomwe gawoli lakhala likuchita mzaka 5 kapena 10 zapitazi, kuposa wopanga yemwe ali tcheru kuzinthu zosiyanasiyana, njira zosonkhanitsira, kupanga panthawi yomwe pakufunika anthu ambiri, kukhazikitsa njira zowongolera kugwiritsa ntchito madzi ndi zoteteza kuzomera ”.
Malinga ndi Intersur, "msika wakula kwambiri chifukwa cha mawonekedwe kapena mawonekedwe a mbatata. Sitolo yayikuru safuna mbatata zokwapuka, zopindika ... ndipo pali alimi omwe akudziwa kupanga mbatata mwanjira yangwiro ngakhale mavuto azanyengo kapena ena omwe ndi achilendo kwa iwo. Mbatata zimayenera kukhala ndi zophikira komanso kulawa komanso kuti zikhale zokongola. Pali opanga omwe akupeza ndipo ena sakulandira. ”