Ngakhale ndizovuta kwambiri mu British Mbiri yaulimi, chilala choyambirira chotsatira madzi osefukira, PepsiCo idakwaniritsa cholinga chochepetsa gawo limodzi mwa magawo atatu a madzi pogwiritsa ntchito kuthirira madzi nthawi imodzi ndikukula 'mbewu zochulukirapo pa dontho'.
Mayesero adayambitsidwa ku UK mu 2011, pa 100Ha mbewu zomwe zimagwiritsidwa ntchito popanga mbatata za Walkers crisps, ndikupitilira mchaka chonse cha 2012.
Mayesero aperekedwa:
- Kuwonjezeka kwa 7% kwa zokolola ndi 36% yocheperako madzi othilira pa tonne * (2011)
- Kuwonjezeka kwa 5% kwa zokolola kwa 49% yochepera madzi othirira pa tonne * (2012)
Zotsatira izi zikutithandiza kukwaniritsa zomwe tadzipereka kuulimi wosatha komanso kukhala bizinesi yokhazikika. Timazindikira ntchito yofunika yomwe tingachite pothandiza alimi kukhala okhazikika ndipo tikusangalala kuti alimi trialling kukapanda kuleka ulimi wothirira tsopano pakuika ndalama mu machitidwe amenewa okha.
Tidali onyadira kusankhidwa kukhala Best Supplier Engagement pa Ethical Corporation Awards 2013 yaposachedwa pantchitoyi ndipo tikukonzekera kupitiliza kugwira ntchito ngati iyi ndi omwe amalima kuti abweretse machitidwe okhazikika m'magawo onse omwe timapezako.
* Benched motsutsana ndi njira zachikhalidwe zothirira mbatata ndi mfuti zamvula kapena booms. Mayesero, omwe amayendetsedwa ndi University of Cambridge, adachitika nthawi imodzi m'malo 4 osiyanasiyana mdzikolo ndi magulu atatu olima, pamitundu itatu ya mbatata zaka ziwiri zokha.