Zokometsera zinayi zokometsera za mbatata, zotsogozedwa ndi Zokonda zaku Canada, zidakwera kwambiri m'chilimwechi ndikuyembekeza kuti zidzatchedwa kakomedwe kake ka mbatata ka Lay. Patatha pafupifupi miyezi iwiri ndikupambana pazokonda (ndi mavoti!) aku Canada, PEI Scalloped Potatoes pa tchipisi ta Lay's Original yasankhidwa kukhala chokoma cha chaka chino. Ipezekanso m'masitolo ku Canada sabata yamawa.
Jordan Cairns adalimbikitsidwa ndi mbiri ya Atlantic Canada yolima mbatata kuti apange kununkhira kwake kwa mbatata ya PEI Scalloped. Chimodzi mwazinthu zabwino kwambiri zomwe Jordan amakumbukira akukula ndi pamene adakhala pansi pa chakudya chamadzulo cha banja Lachisanu usiku ndi tchuthi. Chakudya chomwe ankachikonda kwambiri pazakudya zimenezi nthawi zonse chinali mbatata zophikidwa kumene, zonenepa komanso zachizi. Kuphatikiza pa kutchuka kwa chip aisle, Jordan alandila $50,000 kuphatikiza gawo limodzi mwazogulitsa zamtsogolo za kukoma kwake.
Jordan Cairns:
“Ndine wokondwa kutchulidwa wopambana chaka chino.
"Ndizodabwitsa kuganiza kuti kukoma kolimbikitsidwa ndi kukumbukira ubwana kungagwirizane ndi gulu la Lay m'masitolo ku Canada."
Kumayambiriro kwa chaka chino, mtundu wa Lay udapempha anthu aku Canada kuti apereke malingaliro awo pazakudya zabwino za chip za mbatata zowuziridwa ndi dera ku Canada. Pasanathe miyezi iwiri, mpikisanowu udalandira zolemba pafupifupi 950,000 kuchokera kwa mafani m'dziko lonselo. Mu Ogasiti, mtundu wa Lay udawululidwa zokometsera zinayi zomaliza ndipo aku Canada adaitanidwa kuti asankhe wopambana poyesa onse anayi ndikuvotera opambana kwambiri kuyambira pa Ogasiti 11 mpaka Seputembara 30.
Susan Irving, Senior Director Marketing, Core Brands, PepsiCo Foods Canada:
"Anthu aku Canada amakonda kwambiri kulawa tchipisi ta mbatata."
"Ndife okondwa kulandira Jordan ku banja la Canada - zikomo kwambiri chifukwa chodziwika kuti ndife wopambana mu 2015 ndi kukoma kwanu kokometsetsa kwa mbatata za Lay's PEI Scalloped Mbatata."
Kukoma kwa tchipisi ta mbatata PEI Scalloped Potatoes / Gratin dauphinois de l'Î.P.É. Atafunsidwa zomwe akufuna kuchita ndi zomwe wapambana, Jordan adayankha, "Ndikukonzekera ulendo wopambana - woyamba kudutsa Canada, zambiri za chimene, ine sindinachiwone; ndiye, dziko. Ndiyesera kukhala wodalirika ndikusunganso pang'ono!
Mpikisano wa Lay's Do Us a Flavour wachitika m'maiko ambiri padziko lonse lapansi ndipo wabweretsa chidwi chodabwitsa ndi mamiliyoni ambiri a zokometsera. Kuyambira 2013, mpikisano waku Canada walandila malingaliro opitilira 2.7 miliyoni kuchokera kwa mafani m'dziko lonselo. Kuchokera ku UK kupita ku India, Australia kupita ku South Africa komanso posachedwapa ku US, kampeni ya Do Us a Flavour yachititsa kuti pakhale malingaliro ambiri a chip flavor omwe amapangidwa ndi ogula kuphatikizapo. Nyama ya nkhumba (UK), Hamburgesa (Argentina), Mastana Mango (India), Walkie Talkie Chicken (South Africa) and Mabisiketi aku Southern ndi Gravy pa Lay's Original (US).
Source Lay's / Pepsico Canada