Kwa nthawi yoyamba, Lay's, mtsogoleri wazatsopano, akubweretsa zokhwasula-khwasula ziwiri kuchokera pagawo la PepsiCo la Frito-Lay kuti likhale ngati tchipisi cha Lay.
Kudziwika kuti mzere wa Lay's "Flavour Swap", kuphatikiza kwamafuta awiri atsopanowa kumabweretsa chisangalalo kwa aliyense m'badwo, kampani yofalitsa nkhani imati. Zakudya ziwiri zatsopano za Lay's chip ndi Lay's Doritos Cool Ranch ndi Lay's Wavy Funyuns Onion ndipo zizipezeka kwakanthawi kochepa.
Lay's Doritos Cool Ranch imabweretsa kukoma kwa chipatso cha mbatata, pomwe chip chokha chimakhala chowonda kuposa chipika cha Doritos. An's Wavy Funyuns Anyezi ali ndi kununkhira kwapadera komwe kumatheka chifukwa chogwiritsa ntchito njira ya mbatata ya wavy popereka izi.
"Kuyambira pazakudya zakomweko mpaka malo odyera mpaka malingaliro operekedwa ndi mafani, a Lay adalimbikitsidwa kuchokera m'malo osiyanasiyana mzaka zambiri kuti abweretse mafani athu chisangalalo kudzera munthawi yatsopano komanso yosangalatsa," atero a Melissa Miranda, wamkulu wa zamalonda, Frito- Ikani North America. "Nthawi ino, talumikizana ndi ma brand awiri okondedwa a Frito-Lay kuti tithandizire mafani athu kukhala ndi luso labwino, lopanda mtundu wina uliwonse. Sitingathe kudikira kuti anthu ayesere okha zokometsera zatsopano za Lay's Flavor Swap. ”