#Intersnack #SavourySnacks #GlobalMarketLeader #Innovation #FlavourfulExperience
Dziwani nkhani yodabwitsa ya Intersnack, kampani yaku Germany yomwe yasintha kukhala mtsogoleri wamsika wapadziko lonse lapansi pamakampani azokhwasula-khwasula. Ndi mbiri yakale yopitilira zaka makumi asanu ndi limodzi, Intersnack yakopa zokometsera padziko lonse lapansi, ndikupereka mitundu yosiyanasiyana yazakudya zopatsa thanzi. Phunzirani za chitukuko chawo, zopangira zatsopano, ndi kukhudza kwakukulu komwe akhala nako kwa okonda zokhwasula-khwasula padziko lonse lapansi.
Intersnack imachokera ku Germany, komwe idakhazikitsidwa zaka makumi asanu ndi limodzi zapitazo ndi masomphenya opereka zokhwasula-khwasula zokometsera kwa ogula. Mu 1968, adachita bwino kwambiri popanga tchipisi tambiri ta mbatata, chomwe chidakhala chiyambi cha ulendo wawo wodabwitsa.
Kwa zaka zambiri, Intersnack yakhala ikukulirakulira komanso kuchita bwino. Masiku ano, kampaniyo ndi yayikulu ngati mtsogoleri wamsika, ikugwira ntchito m'maiko opitilira 30 ku Europe, Australia, New Zealand, ndi kupitirira apo. Kudzipereka kwawo popereka zinthu zabwino kwambiri komanso kukhutiritsa zofuna za ogula kwawathandiza kuti akhale otchuka.
Chilakolako cha Intersnack cholemeretsa miyoyo ya anthu kudzera m'zakudya zopatsa thanzi kwambiri chikuwonekera pazogulitsa zawo zosiyanasiyana. Amapereka zakudya zosiyanasiyana zokometsera, kuphatikizapo tchipisi ta mbatata, ma pretzels, tchipisi ta tortilla, ma popcorn, ndi mtedza. Pogogomezera zosakaniza zabwino komanso zokometsera zatsopano, Intersnack imayesetsa mosalekeza kupanga zokhwasula-khwasula zomwe zimasangalatsa komanso kusangalatsa ogula.
Kufunafuna kosalekeza kwa Intersnack kwadzetsa zotulukapo zazikulu m'makampani azokhwasula-khwasula. Kudzipereka kwawo ku khalidwe labwino kwakhazikitsa chizindikiro pamsika wonse, kulimbikitsa makampani ena kuti akweze zopereka zawo. Kupyolera mu kudzipereka kwawo ku kukoma, Intersnack yafotokozeranso zokumana nazo zokhwasula-khwasula, kuzipanga kukhala gawo lofunika kwambiri la miyoyo ya anthu padziko lonse lapansi.
Kukhalapo kwapadziko lonse kwa Intersnack kwawathandiza kuti azilumikizana ndi ogula oposa 15 miliyoni tsiku lililonse, ndikupereka mphindi zachisangalalo ndi kukhutitsidwa. Zakudya zawo zokhwasula-khwasula zakhala chisankho chokondedwa kwa anthu, mabanja, ngakhalenso maphwando, zomwe zimawapangitsa kupezeka paliponse m'nyumba, maofesi, ndi zochitika.
Kuphatikiza apo, kupambana kwa Intersnack kwakhudzanso madera omwe amagwirira ntchito. Chifukwa chakukula kwawo, kampaniyo yatulutsa mwayi wogwira ntchito, kuthandizira chuma cham'deralo, ndikuthandizira kukula ndi chitukuko cha zigawo zosiyanasiyana.
Pomaliza, ulendo wa Intersnack kuchokera kwa wopanga tchipisi tating'ono ta mbatata kupita kwa mtsogoleri wamsika wapadziko lonse lapansi ndi umboni wakudzipereka kwawo kosasunthika pazabwino, kukoma, ndi luso. Zakudya zawo zokhwasula-khwasula bwino zabweretsa chisangalalo kwa ogula mamiliyoni ambiri padziko lonse lapansi, ndipo kudzipereka kwawo pakuchita bwino kwambiri kumalonjeza tsogolo losangalatsa kwa okonda zokhwasula-khwasula kulikonse.