Mu 1951, patadutsa zaka zisanu ndi zinayi kuchokera pomwe boma lidayamba kugwira ntchito yochotsa mbatata, gulu la alimi a mbatata ku Lewisville, Idaho, adalumikizana kuti ayambitse mbewu yawo yochotsa madzi m'thupi, ndi mtundu wa Idahoan.s anabadwa.
Nkhaniyi ikupezeka mu Chithunzi cha Disembala 2021 Olima mbatata.
Kalekale, kutumphuka kwa dziko lapansi kunatambasulidwa ndi kupendekera komwe masiku ano kumadziwika kuti Teton Fault, kupanga mapiri okongola modabwitsa komanso ochititsa chidwi. Zotsatira za kuphulika kwa chiphalaphala zomwe zinatsatirapo zinachititsa kuti pakhale minda yachonde kwambiri padziko lonse lapansi, kumene akalimidwako mbatata zotchuka kwambiri padziko lonse.
Zaka 1951 miliyoni pambuyo pake, pofuna kupeza zakudya zambiri zokhazikika pashelufu kwa asitikali omwe amagwira ntchito pa Nkhondo Yachiwiri Yapadziko Lonse, asitikali aku US ndi USDA adagwirizana kuti apange njira yoyamba yochotsera mbatata. Mu XNUMX, patadutsa zaka zisanu ndi zinayi kuchokera pomwe boma lidayamba kugwira ntchito yochotsa mbatata, gulu la alimi a mbatata ku Lewisville, Idaho, adalumikizana kuti ayambitse chomera chawo chochotsa madzi m'thupi, ndipo mtundu wa Idahoan udabadwa. Kuyambira pachiyambi, kampaniyo yayesetsa osati kungopanga zakudya zokoma, zosavuta kwa ogula, koma kusonyeza kukongola kwapadera ndi chonde cha dziko la Idaho.
Kampaniyo idapanga njira yabwino yochepetsera madzi m'thupi yomwe imateteza kukoma ndi kapangidwe ka mbatata. Utsogoleri wakampaniyo wachita zambiri kuposa china chilichonse kupititsa patsogolo gawo la mbatata zaku US. Ndi kuyambiranso kwake kwa luso lokoma komanso njira zake zopangira zolimba zokhazikika, mu 1990 kampaniyo idasinthanso masewerawa, ndikuyambitsa mbatata yosenda yatsopano m'thumba-Buttery Homestyle, Tchizi Zinayi ndi Garlic Wokazinga. Kuyambira pamenepo, Idahoan yawonjezera zokometsera zina zingapo zomwe zadziwika ndi ogula-kuphatikiza Loaded Baked, Baby Reds ndi Bacon Cheddar Chipotle.
Kwa zaka zambiri, Idahoan yawonjezera zinthu zingapo zosavuta pazambiri zake: ma casseroles mu kukula kwanthawi zonse komanso banja; crispy ndi savory hash browns; ndi mbatata zake zodziwika bwino mu kapu yopita, zonsezo pofuna kupanga zakudya zokoma, zosavuta kwa wogula aliyense. Chimodzi mwazopambana kwambiri mwa izi ndi mndandanda wake wa Idahoan Hearty Soups, womwe unayambitsidwa mu 2015.
Kampani ikuyembekeza kwathunthu cholinga chake chaukadaulo kuti ipitilize kuperekera ogula, mbatata yeniyeni ya Idaho yokhala ndi zopanga zake zodziwika bwino m'njira zonse zomwe amakonda kwazaka zambiri zikubwerazi.
Kufalitsa chikondi cha mbatata m'dziko lonselo kapu imodzi ya mbatata yosenda nthawi imodzi, Idahoan Foods ikuyamba ulendo wa 'Mashed in America', kuyambira Seputembala 2021, mpaka mu Ogasiti 2022. ulendo woyamba wa mbatata wonyezimira padziko lonse lapansi, ulendo wa ku Idahoan uphatikiza malo oima pamipikisano ya NASCAR, zochitika za NFL, masewera a mpira wa NCAA ndi basketball, zikondwerero za nyimbo ndi malo ogulitsira zakudya m'dziko lonselo.
- "Ku Idahoan Foods, tili ndi chidwi chofalitsa chikondi chathu cha mbatata yosenda," atero a Wes Myer, director of retail marketing for company. "Zikafika pazinthu za Idahoan, kulawa ndikukhulupirira! Ndife okondwa kuitana makasitomala okhulupirika komanso mafani omwe posachedwa kuti adzasangalale ndi zitsanzo zaulere za mbatata za Idahoan Mashed paulendo wa Mashed ku America. ”
- Kampaniyo imayamba ndi 100 peresenti ya mbatata ya Idaho kuchokera kwa alimi akumaloko, kenako amatsuka, kusenda, kuwiritsa ndi kusisita monga momwe mungachitire kunyumba. Mukaphika mtanda uliwonse, amangowumitsa mbatata yosenda kotero kuti ali okonzeka kukonzekera mumphindi.
- Makapu a Mbatata Yosungunuka ndi abwino kwa iwo omwe akufuna kusangalala ndi kukoma kwabwino kwambiri kwa Idahoan mu paketi yabwino kwambiri. Atumikireni ngati chokhwasula-khwasula chofulumira kapena ngati chakudya chopatsa thanzi komanso chokoma cham'mbali!