Wopereka mbewu za mbatata Mtengo wa HZPC ikuyang'ana momwe ingakhazikitsire zowonjezereka muzogulitsa zake. Koma sizo zonse: CEO Gerard Backx akutiuza kuti kampaniyo ikuyesetsanso kupanga mbatata zabwino.
Kodi mukupangitsa bwanji kuti bizinesi yanu yambatata ikhale yolimba?Ndinali ndi mavuto ambiri oti ndithetse pachiyambi, ndipo tinangoyamba kugwira ntchito yothandizirana ndi anthu pazaka 10 zapitazo. Ndikaganiza za zomwe tingachite, lingaliro langa loyambirira linali loti mbewu ndizopangira chakudya - chifukwa chake palibe zambiri zoti tisinthe.
Mbatata ndi chinthu chokhazikika kwambiri poyambira, chifukwa chimapanga chakudya chochuluka kwambiri ndimadzi ochepa kwambiri. Amakula munthawi yochepa - nthawi zina amafupika ngati masiku 90, poyerekeza ndi masiku 150 a chimanga - zomwe zikutanthauza kuti mukugwiritsa ntchito madzi ochepa.
Koma kwenikweni titha kuchita zambiri. M'makomo athu, mwachitsanzo, titha kuyang'ana pakuchepetsa kugwiritsa ntchito mphamvu, zinyalala ndi kugwiritsa ntchito madzi. Timaganiziranso za mphamvu zazitsulo zonyamula katundu wathu tikamatumiza mbewu padziko lonse lapansi.
Koma sizomwe mungadziwire nokha malinga ndi CSR. Zomwe titha kupereka ndi mitundu yatsopano yomwe ingathandize kukonza zakutsogolo mtsogolo.
Timayesetsa kupanga njira zosiyanasiyana zolimbana ndi matenda, kuwonetsetsa kuti mbatata zathu zimatha kulimidwa popanda mankhwala ochepetsa tizilombo. Zachidziwikire kuti zokolola ndizofunikanso, chifukwa ngati mutha kupanga zinthu zambiri pamtunda wofanana ndi mphamvu yofanana, ndiye kuti mukukhazikika.
Zinali bwanji ngati kukhazikitsa mapulogalamu okhazikika ku HZPC? Kodi malonda anu akukwera ndi CSR?
Ndikukhulupirira kuti kulingalira kwabwino ndi kupeza phindu kumayenderana. Ndipo sizinatipatse ndalama zambiri, koma ndizovuta kuyeza mtengo.
Vuto lina lalikulu linali kusintha malingaliro a anthu - onse ogwira ntchito m'bungwe komanso alimi athu omwe amagulitsa. Ngati kulingalira kwawo kumangokhala pakulipira kwakanthawi kochepa, ndipo amakonza zinthu pogula zotengera zotsika mtengo kapena magalimoto, ndiye kuti sizikhala zabwino nthawi zonse pakukwaniritsa kampani.
Koma ngati mukuti mukufuna kuchita zabwino, muyenera kufotokoza chomwe chiri choyamba, ndipo chikuyenera kukambidwa bwino ndikumvetsetsa ndi onse omwe akutenga nawo mbali.
Makampani opanga, monga ma fries aku France, akuyika malingaliro ambiri mu CSR chifukwa makampaniwa akukumana ndi ogula, ndipo makampani monga McDonald's chifukwa chake amalimbikitsa mulingo wazogulitsa.
Kodi ndi ziti zatsopano mwatsopano mu mbatata zambewu?
Misika yayikulu sikusintha kwambiri, koma tabweretsa mfundo zatsopano kumsika, monga mbatata zamitundu, zomwe zimayamikiridwa makamaka pa Khrisimasi.
Chitsanzo china ndi mafuta otsika kwambiri aku France mwachangu. Sitili mu bizinesi yaku France mwachangu, chifukwa ndife kampani yopanga mbatata, koma wina yemwe ali ndi matenda ashuga adabwera kwa ife ndikufunsa ngati kuli kotheka kupanga batala la ku France popanda chakudya. Tidayesera kusewera pang'ono pang'ono ndi izi, ndipo tidatsala ndi batala yotsika kwambiri yaku France. Tsopano takhazikitsa lingaliro ili, Leon & León Fries, ndipo tikufuna wogula. Ndi msika wochepa, zachidziwikire, chifukwa chake tiyenera kuukonzekera mosamala kwambiri.
Koma tirinso ndi gawo logawana phindu ndi omwe amalima momwe amalandila zochulukirapo. Zimapangitsa kampani yathu kukhala yosasunthika, ndipo kwa amalimi ndikosangalatsa kutulutsa mbatata zathu popeza zimatha kupindula pamsika wabwino.
Kodi muli ndi gawo pakusintha majini?
Tatuluka pagulu pankhaniyi. Tili ndi chilolezo chogwira ntchito ndi njirayi muma laboratories athu, koma amangogwiritsidwa ntchito kunja kwa Europe chifukwa pano kusinthidwa kwa majini kumawerengedwa kuti ndi kofanana ndi GMO. Chifukwa chake tiyenera kupereka izi kumsika kunja kwa EU, monga Canada ndi India, komwe sizimagawidwa ngati GMO.
Monga obzala mbewu, tikufuna kupita patsogolo ndikusintha mbatata zathu. Ndipo titha kusintha zinthu zamtundu uliwonse pazifukwa zanyengo: kulolerana kutentha, kulolerana ndi chilala komanso kukana matenda. Izi ndizotheka ndikusintha majini, zomwe sindikuwona kuti ndizofanana ndi kusintha kwa majini, kapena GMO. GMO ndipamene mumasamutsa jini kuchokera ku tsabola belu kupita ku mbatata - kuchokera ku mtundu wina kupita ku wina. Mwachitsanzo, kupanga mbatata zolekerera chilala m'njira yoyambirira kungatitengere zaka makumi atatu kapena zinayi, pomwe titha kupita patsogolo chimodzimodzi m'zaka zingapo ndikupanga majini.