Osewera akalulu amafunsanso kuti azisintha kwazaka zambiri ndipo Frito-Lay akuyankha m'njira yayikulu. Frito-Lay lero alengeza njira yatsopano yoti ogula azisinthanitsa ndi Frito-Lay Variety Pack (FLVP) kuti akwaniritse zosowa zakunyumba zawo kudzera pachinthu chatsopano patsamba lake logulira ogula, Zosakaniza.com.
Chopereka chatsopanochi chimakwatirana ndi kugula kwapaintaneti, popeza kugula zokhwasula-khwasula pa intaneti kwakula kupitirira 100% chaka ndi chaka, ndi makasitomala osiyanasiyana omwe angafune omwe akufuna. Frito-Lay US Snack Index1 yaposachedwa idapeza kuti anthu awiri mwa atatu aku America atha kugula mapaketi azakudya zingapo ngati atha kusintha.
Michael Lindsey, Chief Transformation and Strategy Officer, Frito-Lay Kumpoto kwa America:
"Kuyambira pomwe tidakhazikitsa Snacks.com koyambirira kwa chaka chino, taziwona zikugwirizana ndi ogula, ndipo gulu lathu lazindikira kuti apitiliza kupatsa ogula zambiri zomwe akufuna."
"Kutha kwathu kukhala ndi thumba lakumapeto kumatithandizira kupereka zopereka monga 'Pangani Zokha Zosiyanasiyana Phukusi' kuti tipeze zokometsera tokha."
Njirayi tsopano ikupezeka m'maiko 24 omwe ali kum'mawa kwa US, kuphatikiza ku Arkansas, Louisiana ndi Texas, chomwe ndi gawo loyambirira la magawo angapo kuti abweretse kusinthaku kwa ogula mdziko lonse koyambirira kwa 2021.
Zomwe zaposachedwa kuchokera ku kafukufuku wa US Snack Index, wophatikizidwa ndi data ya Frito-Lay eCommerce ndi misika, zawonetsa kuti ogula ali ndi chiwongola dzanja chowonjezeka, kuphatikizapo njira zapaintaneti kuti agule zokhwasula-khwasula zomwe amakonda.
- Kugula pa intaneti kwatsala pang'ono kutha: Ngakhale tikudziwa kuti kugula m'masitolo sikudzatha, opitilira anayi mwa asanu (85%) akuti akukonzekera kugula pa intaneti kupita mtsogolo.
- Kusavuta kwa eCommerce kumatsimikizika: Ogwiritsa ntchito akangoyesa njira yapaintaneti, pafupifupi theka amasangalala ndi kugula zokhwasula-khwasula pa intaneti.
- Zosiyanasiyana zimatsogolera paketiyo: Pafupifupi pafupifupi 42% ya achikulire omwe amagwira ntchito kuchokera kunyumba nthawi zonse komanso mamiliyoni a ana omwe amapita kusukulu pafupifupi, kusiyanasiyana ndikofunikira kwambiri pazogula posankha zakudya zokhwasula-khwasula. Frito-Lay Variety Pack yawona kukula kwakukulu mu 2020 ndikuwonjezeka kwa 12% pazogulitsa kuyambira Marichi.
- Ogwiritsa ntchito ochulukirapo amaganiza zongoyitanitsa kuchokera kwa opanga kuti akagule tchuthi: Pomwe anthu 2019% aku America akuti amalamula kugula tchuthi kuchokera kwa wopanga mu 31, 2020% adati atero mu XNUMX.
Rachel Ferdinando, wachiwiri kwa purezidenti wamkulu komanso wamkulu wotsatsa, Frito-Lay North America:
"Otsatira athu apempha njira yopangira yawo Frito-Lay Variety Pack kwazaka zambiri, ndipo tili okondwa kuti titha kuwapatsa mwayiwu pa Snacks.com."
"Pa nthawi yomwe dziko lapansi likufuna chisangalalo tsopano kuposa kale, tikupitiliza kumvera kwa ogula athu ndikupeza njira zatsopano zopangira kumwetulira."
Ogulitsa amatha kugula zinthu zoposa 100 Frito-Lay, kuphatikiza zinthu monga Lay's, Tostitos, Cheetos, Ruffles, Stacy's, ndi SunChips, komanso ma dipi, ma crackers, mtedza ndi zina zambiri kuchokera ku Snacks.com. Kuphatikiza apo, munyengo ya tchuthiyi, Frito-Lay adakhazikitsa malo ogulitsira tchuthi, pomwe mafani amatha kugula mphatso zosiyanasiyana, mitolo yazogulitsa ndi zovala.
Chiyambireni kukhazikitsidwa, Snacks.com yakhala ngati malo oyeserera omwe amapereka chidziwitso chatsopano pazomwe makasitomala amafuna pazakudya zopanda pake. Tsambali lili ndi magwiridwe antchito osakira, kuyenda bwino ndi kapangidwe kake, zomwe zimakupatsani mwayi wogula wosavuta kugwiritsa ntchito.