Branston tsopano ndi m'modzi mwa ogulitsa kwambiri mbatata ku UK. Kampaniyo, yomwe ili ndi malo atatu okhala bwino, kuti izitha kupeza mosavuta mbewu zabwino kwambiri za mbatata ku Lincoln, Ilminster ndi Perth, imapereka mbatata zatsopano kwa ogulitsa angapo ogulitsa ndi ogulitsa. Branston adapanga mitu posachedwa, poyambitsa mitundu yatsopano ya mbatata ku Tesco, komanso zachifundo zake kumadera akumaloko.
PotatoBusiness idafunsa a James Truscott, oyang'anira wamkulu ndi Branston kuti adziwe zambiri zamtsogolo zamakampani ndi zochita zawo.
Wolemba Ioana Oancea
PotatoBusiness (PB): Mu 2018 kampani yanu ikukondwerera zaka 50 pamsika. Tikayang'ana kumbuyo, mungatiuze chiyani za nthawi yomwe kampaniyo idakhazikitsidwa?
James Truscott (JT): "Poyamba Branston adakhazikitsidwa ndi gulu la alimi ku Branston, pafupi ndi Lincoln, omwe amalima nandolo ndi mbatata, makamaka kuti azikonza. Mu 1976 chilala chomwe chidakantha UK chinawakakamiza kuti agwiritse ntchito ulimi wothirira ndipo izi zidapangitsa kuti asinthe njira - mbatata zamatebulo.
Chakumapeto kwa zaka za m'ma 80 amatha kuona kuti msika wogulitsa mbatata ukuyamba ndipo mbatata zoyambirira zimapangidwa. Mu 1990 kampaniyo idayamba kunyamula katundu wa Tesco komanso mzaka makumi awiri zikubwerazi pomwe makampani opanga mbatata adaphatikiza adapeza mwayi wokulitsa, kupeza malo olongedza mbatata ku Somerset (1997) ndi Perth (2004).
Powona mwayi wopereka mbatata zatsopano m'njira yosavuta, Branston adakhazikitsa zakudya zokonzedwa bwino mu 2005. Pomwe kuchuluka kwa zinthu zopangidwa ndi mbatata zomwe zidakonzedwa kampani idayika GBP3.5m mufakitole yomanga yosamalira bwino pamalo a Lincoln. Idapangidwa kuti ikhale yosamalira zachilengedwe momwe zingathere ndipo mu 2010 idalandira mphotho ya RICS yokhazikika.
Mu 2012 Branston adakulitsa mphamvu ndikuyamba kugwira ntchito ndi Waitrose ndi Booker.
Mu 2016 fakitale ya Zakudya Zokonzedwa idakonzedwa kuti izikhala ndi malo osenda ngati gawo limodzi mwa ntchito yayikulu ndi Tesco yochepetsera zinyalala zomwe zikupezeka. Zimatanthawuza kuti mbeu yonse itha kugwiritsidwa ntchito munjira yotsika mtengo komanso yothandiza kwambiri monga momwe tingasamalire mbatata zomwe sizingapangitse kuti azilongedza ndikuzipereka kwa m'modzi mwa opanga chakudya cha Tesco.
Branston pano imagwiritsa ntchito anthu 780. Idakali ya kampaniyi, pomwe ena mwa omwe anali alimi oyambilira akadachitabe bizinesiyo. ”
PB: Makampani a mbatata akupikisana kwambiri masiku ano. Nchiyani chimasiyanitsa Branston ndi omwe amapikisana nawo?
JT: "Timagwira ntchito molimbika kwambiri ndi makasitomala athu ndipo timayang'ana kukhazikika kwanthawi yayitali, kuyika ukadaulo ndi anthu kuti atitsogolere."
PB: Kukonzekera ndikofunikira kwambiri pakuyendetsa bizinesi masiku ano. Kodi mungatiuze zambiri za zomwe kampani yanu ipanga, zomwe zimaperekedwa kwa ogulitsa mbatata?
JT: "Njira yathu yatsopano ndikuti nthawi zonse tiziganiza zakukonza zopatsa mbatata kwa kasitomala wotsiriza. Izi ndi zomwe ziziwapangitsa kuti abwererenso kwina ndikuthandizira makampaniwa mtsogolo.
Chifukwa chake timayang'ana zatsopano kuchokera kumapeto mpaka kumapeto: kumunda, fakitale ndi zinthu zomalizidwa. Tikugwira ntchito molimbika kukonza mitundu ya mbatata ndipo tili ndi pulogalamu yochulukitsa yopanga mbatata yosavuta, yosavuta kuphika. Tikupanga ndalama m'mafakitole athu kuti tiwonetsetse kuti zida zathu zadongosolo komanso zonyamula zikugwira bwino ntchito momwe zingathere ndipo takhazikitsa luso laukadaulo wazinthu zomwe zimawonjezera mashelufu pazogulitsa zathu. ”
PB: Kuyankhulana bwino ndi makasitomala kumatha kukhala chifukwa chokhazikitsira mgwirizano wokhalitsa. Kodi zokumana nazo zanu ndi ziti pankhaniyi?
JT: “Tili ndi maubwenzi apamtima kwambiri ndi makasitomala ochepa ochepa ofunikira kwambiri. Izi zimamangidwa pakapita nthawi ndipo zimakulitsa bizinesi yonse. Chifukwa chake sikuti amangogulitsa omwe amalankhula ndi anthu ogula: timakhala ndi ubale ndi magulu amakasitomala athu monse - ku technical, Logistics ndi New Product Development komanso magulu azamalonda. ”
PB: Kodi Branston amasankha bwanji omwe amapereka? Kodi ndi ziti? Chonde perekani zambiri za mitundu yatsopano ya mbatata yomwe Branston adayambitsa ku Tesco.
JT: "Mwachidule, mbatata zabwino kwambiri zimalimidwa panthaka yabwino, chifukwa chake timagwira ntchito ndi omwe amalima omwe ali ndi malo abwino kwambiri omwe amagawana zomwe timakhulupirira. Ayenera kukhala odzipereka komanso akatswiri, omwe akuyang'ana kwambiri kuti apange mbatata zabwino kwambiri kwa kasitomala wotsiriza. ”
PB: Ndi mavuto ati omwe kampani yanu ikukumana nawo chaka chamawa komanso momwe Brexit idzakhudzidwire?
JT: "Zodandaula zathu za Brexit zimakonda kuyang'ana kupezeka kwa ntchito. Tili ndi nzika zingapo za EU pantchito yathu ndipo kusatsimikizika kwa tsogolo lawo ku UK ndizosokoneza. "
PB: Mu 2016, Branston adapanga ndalama zofunikira pakupanga patsamba la Perthshire. Kodi mungatiululireko zina mwamaganizidwe anu munthawi yotsatira?
JT: "Monga bizinesi tili ndi mbiri yayikulu yakubwezeretsanso zabwino ndi magwiridwe antchito. Kutsatira ndalama zomwe tidapereka ku Scotland chaka chatha, chaka chino tili ndi njira yabwino yogwiritsira ntchito malo athu ku Lincoln, komwe tikukweza zina mwazomwe tikupanga ndikuyika zina mwaukadaulo waposachedwa kwambiri. "
PB: Branston wakhala akuchita nawo ntchito zambiri zothandiza posachedwapa. Kodi mungafotokozere mwatsatanetsatane nkhani ya Branston pamutuwu?
JT: "Tikuwona kuti ndikofunikira kupereka nawo madera omwe timagwira nawo ntchito ndikukhala oyandikana nawo m'malo athu onse. Ntchito zodzipereka zimathandiziranso anthu am'deralo kotero tili okondwa kuthandiza ndikupatsa nthawi ndi maluso antchito athu kulikonse komwe tingakwanitse.
Timakonda kuyang'ana pazifukwa zoyenera zakomweko zomwe zili pafupi ndi mitima ya ogwira ntchito athu kotero chaka chilichonse malo athu aliwonse amavotera othandizira kuti athandizire ndipo timapanga ndalama zathu pozungulira izi kuti tithandizire pantchito yathu.
Pali zochitika zosiyanasiyana patsamba lililonse - kuyambira zamasewera mpaka zosangalatsa. Ulendo wathu wapachaka wozungulira - Branston Century - ndiye chochitika chachikulu kwambiri pakalendala yathu yopezera ndalama ndi oyendetsa njinga zamalo onse, ophatikizidwa ndi makasitomala ndi ogulitsa, kupalasa njinga yovuta ma kilomita 100 kuzungulira Lincolnshire. Mwina mudamvapo kuti Lincolnshire ndiyabwino, koma ndikukutsimikizirani kuti tili ndi mapiri ovuta kwambiri! Tikuyembekezera msonkhano wotsatira womwe udzachitike mu September. ”