Pamene zakudya zapadziko lonse lapansi zikusintha kukhala zamphamvu kwambiri, zokometsera kwambiri, Synergy Flavors ili patsogolo pakubweretsa kutentha kwachilengedwe, kutentha komwe kumatheka komanso zosakaniza zolowetsedwa ndi moto kumakampani azakudya. Mitundu yosiyanasiyana ya zokometsera zachilengedwe za kampaniyi, kuphatikiza 'chilicho chotentha', mbiri yakale yopatsa thanzi monga 'Bulgogi BBQ,' ndi zolemba za fodya monga 'malawi oyaka moto' ndi 'grill yoyaka malasha,' amalola opanga kuti akwaniritse zomwe amakonda kwambiri. za ogula amakono. Kuchokera ku zotsekemera ndi zofatsa mpaka zotentha kwambiri ndi zokometsera, zosakanizazi zimapangidwira kuti zipatse opanga zakudya kusinthasintha kuti asinthe kukoma komaliza ndi kutentha kwa zinthu zawo.
Makamaka, Synergy Flavours yayambitsa kununkhira kwatsopano ngati utsi pansi pa kutentha kwake ndi mzere wamoto, womwe umapatsa opanga mphamvu kuti athe kubwereza fungo ndi kukoma kwa utsi popanda kugwiritsa ntchito zokometsera zisanu ndi zitatu za utsi zomwe zikuchotsedwa panopa ku Ulaya. Mgwirizano. Kukometsera kwatsopano kumeneku kumagwirizana ndi kusintha kwatsopano kwa kayendetsedwe kake komanso kufunikira kwa ogula pazinthu zachilengedwe, zokhazikika. Pochotsa kufunikira kwa kununkhira kwachikhalidwe chautsi, komwe kumayang'anizana ndi zoletsa m'magawo ena, Synergy Flavors imapereka yankho lothandiza pakusungabe kukopa kwautsi muzinthu ndikutsata miyezo yoyendetsera mtsogolo.
Kafukufuku waposachedwa, monga kafukufuku wopangidwa ndi Innova, akuwonetsa kuti kufunikira kwa ogula zakudya zolimba mtima komanso zamphamvu zikuchulukirachulukira. Pafupifupi 22% ya ogula padziko lonse lapansi akufunafuna zokometsera "zamphamvu komanso zolimba mtima", ndipo 82% ya ogula aku Europe amakonda kwambiri zakudya zokonzeka zokhala ndi zokometsera kapena zokometsera kutentha. Ziwerengerozi zikuwonekera pakukula kwa kutchuka kwa zokometsera zosakanizidwa, monga "swicy" (zotsekemera ndi zokometsera) ndi "swalcy" (zotsekemera, zamchere, ndi zokometsera), zomwe zimaphatikiza maonekedwe osiyanasiyana a kukoma kuti apange zatsopano, zosangalatsa zophikira zochitika. Mwachitsanzo, "uchi wotentha," kuphatikizika kwa zotsekemera, zokometsera, ndi zokometsera, zakhala zikudziwika ndikugwirizana ndi zomwe zikubwera kuti zikhale zovuta kwambiri.
Kusinthika kumeneku kumawonekeranso pamsika wazakudya zaku US, ndi tchipisi ta mbatata zomwe zikukula kwambiri. M'malo mwake, mu nthawi ya 2024-2030, gawo la tchipisi ta mbatata likuyembekezeka kuchitira umboni CAGR yapamwamba kwambiri pamsika waku US. Makampani ngati a Lay akugwiritsa ntchito bwino izi, monga tawonera mu February 2024 kukhazikitsidwa kwa tchipisi ta Lay's Sweet & Spicy Honey, chitsanzo chabwino chakukula kokonda kwa ogula kwa zokometsera za "swicy".
Mbiri ya Synergy Flavors imathandizira kusinthaku, kupereka kutentha kosiyanasiyana ndi zokometsera zamoto monga sweet habanero, chipotle, tsabola wotentha, ndi phwetekere wosuta zokometsera, pamodzi ndi maphala ophikira monga peri peri ndi chili chokoma. Zogulitsazi zidapangidwa kuti ziwonjezere kukoma kwa zokhwasula-khwasula, zakudya zokonzeka kale, sosi, ndi zakudya zina zosiyanasiyana. Kaya ndizosangalatsa kufunafuna kutentha, m'badwo wodziwa bwino za chikhalidwe cha anthu, kapena kutonthoza omwe akufuna mbiri yodziwika bwino yowotcha kapena utsi, Synergy Flavours imawonetsetsa kuti opanga ali ndi zida zokwaniritsa zomwe ogula asintha.
Pamene zokonda za ogula zikupita ku zokometsera zowonjezereka komanso zolimba mtima, Synergy Flavors ili m'malo motsogola ndi njira zake zatsopano zokometsera zachilengedwe. Kutha kwa kampani kusakaniza kutentha, zokometsera, ndi utsi muzogulitsa zawo ndikuthandiza opanga zakudya kuti azisamalira m'badwo watsopano wa ogula omwe akufuna kukoma. Kuchokera pakukula kwamakampani azokhwasula-khwasula mpaka kupereka njira zatsopano zophikira muzakudya zokonzeka, zokometsera za Synergy zikuyambitsa gawo lalikulu lotsatira lazakudya.
